Vaginal dryness: The straight facts

We vow to never say “vah-jay-jay.” Or “lady bits.” Or sound like a feminine douche commercial from the 80s. (That “not so fresh feeling” indeed.) Let’s be straightforward about the vagina—and how its health (and happiness) impacts the totality of a woman’s life. Vaginal dryness messes up everything. Your sex life. Your peace of mind. Your everyday comfort.

It Impacts:


Women ages 18 to 49.


Women over 50 seeking care


Women over 50 with estimated unreported cases.

Even doctors say it happens to almost every vagina.

You are not alone. This just…happens. To a wide range of women for whatever reason—often stemming from hormone and estrogen changes. Even the Cleveland Clinic says it’s “a common symptom you’ll likely experience at some point in your life.” Especially when estrogen levels drop after menopause, vaginal dryness becomes a chronic condition that usually won’t go away on its own. It can be irritating to sit, walk, even wear underwear.

The inside story on vaginal dryness.

You know what’s happening on the surface, but what’s going on scientifically, deep down? Ideally, mucous membranes in the lining of the vagina make a clear, lubricating fluid. (Unscientific sidenote: this makes sex a good time.) If estrogen levels drop off due to menopause or another reason, the tissues of the vagina shrink. This is called atrophy, and it’s unpleasant. Your vaginal wall becomes drier, thinner, and less flexible.


  • Menopause or estrogen loss
  • Childbirth and breastfeeding
  • Birth control pills
  • Certain medications
  • Chemotherapy or radiation
  • Severe stress or depression
  • Diet
  • Smoking
  • More


  • Burning when peeing & peeing more often
  • Painful sex, maybe with light bleeding
  • Recurrent UTIs and yeast infections
  • Soreness
  • Itching
  • More

Vaginal Dryness Supplements to Relieve vaginal dryness—naturally and effectively.

The Omega-7 and other essential fatty acids in the sea buckthorn berry have been clinically shown to improve vaginal and skin moisture. Estrogen free, it works from the inside out by replenishing mucosa and skin cells. In a randomized, placebo-controlled study, 116 post-menopausal women experiencing vaginal dryness, itchiness, and pain during sex took sea buckthorn berry for 3 months.

“I am not able to take hormones therefore I have real bad dryness issues. I stay with UTIs due to the dryness. I’ve been taking this product for over a year and will never be without it. No more vaginal dryness. No more UTIs and I never had fingernails before. Now I’m constantly filing them down.”

—Elaine C.

The results:


Improvement in vaginal lining integrity


Improvement in vaginal lining elasticity


Improvement in vaginal dryness

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Statistics taken from clinical study Effects of sea buckthorn oil intake on vaginal atrophy in postmenopausal women: A randomized, double-blind, placebo-controlled study. View Study »